I am just discovering that two marketing giants Target and CVS have made a minor effort to decrease the use of plastic bags.Target, according to the Poughkeepsie Journal, announced Monday plans to give customers a 5-cent discount for every reusable bag they use to pack their purchases.
The PJ also states: CVS plans to give participating customers $1 cash bonuses on their CVS cards every four times they buy something but don't request plastic bags.
There has been a push by some lawmakers and green advocacy groups in recent years to eliminate the plastic bag plague that is happening throughout the state. Every retailer seems to push their plastic bags like there is little effect on the environment and the wind hasnt put enough of them in the trees around our neighborhoods.
I know Gary Bischoff (D-Saugerties) has been a strong advocate for the U C Legislature to do something regarding the obvious push by these retail giants to get their bags out in the public, but the county may be surpassed by the retailers themselves who may see this green shift as a good public image campaign.
The PJ points out that these two retailer's action could nudge other big retailers to take similar steps to join the "non-bag" movement. I can affirm that bringing myown reusable bag to Stewarts and Hannaford makes me feel better about my personal effort. If they all tap into that potential as a marketing strategy, they are on the right path.
